Opposite Is the
work of freelance designer

Hello There.

Over my 16-year career I’ve learnt how to breathe new life into brands by reshaping client stories using research, ideas, strategy and execution. I’ve worked with multi-national retail brands through to startups.

I use functional designs and campaigns to provide creative solutions for both digital and print media.

I’ve dabbled In a few things Over the years.

In 2003 I graduated as a designer from the AAA School of Advertising, with a keen interest in digital design. Over the years I’ve been lucky enough to work on design campaigns for large household brand names. I specialise in strategic branding specifically complex digital user-interfaces. I have an array of national and international customers. I’ve worked on large product range re-brands and complete identity overhauls.




Brand Activation - Tech Start Up


The Person First

Brand Activation


Red Crown

New business gifting


Endure Paints

New Range Launch


Sea Harvest

Packaging Range Relaunch



Logo Rebrand

04 | Application

Saffron Frameworks

Brand Identity



Kitesurf Brand Relaunch


Bester Burke

Corporate Identity Revamp


Challenge Packaging

Corporate Brochure design

View More

Over the years,
I've Worked on Projects For

Ceres Fruit Juice
Sea Harvest
Duram Smart Paints
VOX Cinema
Ski Dubai
Majid Al Futtaim Group
Digitall Conversation AI
Saffron Frame Works London
The Person First
Flexifoil International

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Skills Summary

As a Creative Director, I've overseen the creative process and given guidance to designers, client services and clients alike. In this role I've learnt strategic and problem-solving skills, managing people, keeping an eye on the latest design trends, presenting and selling my work internally and externally, fluid communication and organisational expertise.
Throughout my career I've learnt that being open is of fundamental importance. I'm always looking to try new things from different angles. Being open and bold enough to put my work on the line has taught me a great deal. Receiving criticism after putting in a lot of effort is not always easy, but is of vital importance for improving and growing my projects to be better and more effective.
This has been a big part of who I am as a designer, and is almost always inherent to the projects I work on. Thinking ahead using consistent strategic design actively averts future hiccups and keeps things consistent during the design phase of projects and campaigns I apply myself to.
With deadlines flying over left and right, being reliable is something I pride myself in. Clients don't only want talent, they want accountability and to know they can count on you. Managing the clients needs and making them feel they can rely on me, knowing I can problem-solve their issues and deliver strategic vision consistently is a key skill I've developed throughout my career.

Work Experience

2017 | Nov - Present
Freelance Designer
Strategic Branding & User Interface Design.

Clients: Crew New (Freelance Portal), BeMore (Mind, Body & Spirit Market Place), Date Swiper (Dating App) Heavy Bag Pro (Training App), Digitall Conversational UI Solutions, Portivity, The Arniston Spa Hotel, Life Assay, Saffron frameworks.
2017 | Nov - Present
2014 - 2017
Red Crown | Co Partner / Creative Director
Leading the Creative Team on Strategic Branding & Packaging Design.

Clients: Sea Harvest, Duram, Ceres Fruit Juice, Jawitz.
2014 - 2017
2012 - 2014
6am Media | Founding Partner / Creative Director
Strategic Branding & User Interface Design.

Clients: Flexifoil Kite-surfing International, The Arniston Spa Hotel, RSR Nürburg.
2012 - 2014
2008 - 2012
Freelance Designer
Strategic Branding & Packaging Design.

Clients: Design Alliance (Remington), Flexifoil International Kite-surf Brand.
2008 - 2012
2005 - 2008
Liquid Lab | Mid - Senior Designer
Strategic Packaging & Branding.Managing the Junior Designers.
2005 - 2008