Saffron Frameworks

Saffron Frameworks is an award winning London based bespoke custom bicycle frame building company. They’ve collaborated with some of the worlds top riders, artists, engineers & bike fitters and currently have over 16k followers on instagram. They approached me to launch their brand identity. The goal was to create a logo that would work well as a head badge for their bikes but also it needed to resinate with their audience.

Their website was built and designed to revolve around their brand message, “Creating timeless bicycles designed to meet the needs and aesthetics of modern riders”. Designing a clean user interface that removed unnecessary clutter, allowed their bicycles to shine as they should – A selection of images by Rich Maciver.