Digitall
This tech startup aimed to position their brand uniquely and correctly. We began by crafting a compelling brand identity, exuding confidence and personality, centered around UI/UX design, branding, and logo design. The sleek user interface of their admin panel ensured smooth navigation, empowering customers to create chatbots effortlessly. Cohesively, we extended this experience across their site and other elements.
Brand Positioning
Logo & Identity Design
User Interface Design
Name Generation
Customised Typeface
Using Azo Sans Bold as a base layer, I wanted to exude an approachable and casual vibe by using lowercase. Rounding the letter “d”, compressing & rotating the dots on the letters “i” and changing the letter “a” entirely, let me create a unique result that was welcoming.
The Icon Mark
I wanted a soft pixel disintegration integrated with the letter “D” to use as the mark. It needed to be simple and meaningful but not too obvious.