This tech startup wanted to make sure their brand was positioned uniquely and correctly, creating something special to stand above their ever increasing competitive industry was key. I started by building them a brand identity that that stood proud, was confident and described their personality and message. They needed a slick user interface that allowed their user admin panel to flow smoothly and quickly, making it easy to navigate for their customers as they built their chatbots. Naturally, their site and everything else followed in cohesion.
Using Azo Sans Bold as a base layer, I wanted to exude an approachable and casual vibe by using lowercase. Rounding the letter “d”, compressing & rotating the dots on the letters “i” and changing the letter “a” entirely, let me create a unique result that was welcoming.
The Icon Mark
I wanted a soft pixel disintegration integrated with the letter “D” to use as the mark. It needed to be simple and meaningful but not too obvious.