This tech startup wanted to make sure their brand was positioned uniquely and correctly, creating something special to stand above their ever increasing competitive industry was key. I started by building them a brand identity that that stood proud, was confident and described their personality and message. They needed a slick user interface that allowed their user admin panel to flow smoothly and quickly, making it easy to navigate for their customers as they built their chatbots. Naturally, their site and everything else followed in cohesion.

Brand Positioning

Logo & Identity Design

User Interface Design

Name Generation

Customised Typeface

Using Azo Sans Bold as a base layer, I wanted to exude an approachable and casual vibe by using lowercase. Rounding the letter “d”, compressing & rotating the dots on the letters “i” and changing the letter “a” entirely, let me create a unique result that was welcoming.

The Icon Mark

I wanted a soft pixel disintegration integrated with the letter “D” to use as the mark. It needed to be simple and meaningful but not too obvious. 

More Work

All
Branding
UI
Packaging
Product
Digitall_hero2

Digitall

Brand Activation - Tech Start Up

redcrown_hero

Red Crown

New business gifting

Endure_hero-3

Endure Paints

New Range Launch

Sea-Harvest_2

Sea Harvest

Packaging Range Relaunch

Duram_hero

Duram

Logo Rebrand

Saffron_hero1

Saffron Frameworks

Brand Identity

bester_burke_4

Bester Burke

Corporate Identity Revamp

Hadlow_hero_2

Hadlow

Kitesurf Brand Relaunch

challenge_hero1

Challenge Packaging

Corporate Brochure design

View More