The Person First

The Person First is a Palliative Care practise, with strong feelings towards encouraging others in need to LIVE all the days of their life with dignity, serenity, choice, connection and meaning. To support this, they wanted a logo to represented their roots and requested this to tie in closely with a Lilac Flower and represent their above ‘5 keys principles’. Their identity was born with a fresh colour palette and appropriate typefaces to support the rollout. Their site needed to be soft, mindfully approachable, easy to navigate and tie in with the rest of their collateral.